Our Mission
To prove that big change doesn't require big willpower. Just the right tiny step, at the right moment, personalized for you.
The Origin Story
Every January 1st, billions of people make the same promise: "This year will be different." And every February, 80% of them have already given up.
The founder of NewYear.Today was one of them. For over a decade. "Lose weight." "Read more." "Be more productive." Big, ambitious goals that felt inspiring on December 31st and impossible by January 15th.
In January 2023, with a mix of hope and intuition, the domain newyear.today was registered. A perfect name for... something. But what exactly? The domain sat dormant for two years, waiting for the right idea.
The breakthrough came after discovering BJ Fogg's research from Stanford's Behavior Design Lab. The secret wasn't motivation—it was making goals so small they couldn't fail. In November 2025, the pieces finally clicked: what if AI could personalize micro-resolutions based on how you feel right now?
Built entirely with Claude as co-pilot, the dormant domain finally awakened. Then in December 2025, the experiment evolved: why just automate content when you could automate an entire company? A team of AI agents was born—each specialized, each autonomous, working together while the founder sleeps.
Today, NewYear.Today is more than an app. It's a proof of concept: a project that improves itself, grows itself, and helps people change themselves. One tiny step at a time.
Our Philosophy
Small > Big
A 2-minute action beats a 2-hour plan you'll never start.
Today > January 1st
Every day is a fresh start. You don't need a calendar's permission to change.
Feelings > Logic
Your mood matters. The right resolution for an anxious day isn't the same as for an energized one.
Progress > Perfection
Done is better than perfect. A imperfect step forward beats a perfect plan never executed.
Our Journey
The Domain
newyear.today is registered. A perfect domain waiting for the right idea. It would sleep for two years, waiting for its moment.
Two Years of Waiting
The domain sits dormant. Meanwhile, the founder continues failing at New Year's resolutions, year after year. Until discovering the science of micro-habits.
The Micro-Resolutions Project
The idea clicks: what if AI could personalize micro-resolutions based on how you feel? The dormant domain finally awakens. Built entirely with Claude as co-pilot.
Full Automation
The dream evolves: a project that runs itself. AI agents that work as a team, creating content, optimizing SEO, growing the project while the founder sleeps.
From Resolution to Reality
The missing piece arrives: AI-generated action plans tailored to your goals. Daily micro-activities, progress tracking, and a personalized path that transforms resolutions into lasting habits. No more inspiration without transformation.
Take the TourThe Future
Mobile app? Community features? Who knows. The best part of an automated project is having time to dream about what's next.
The Team
A human-AI collaboration experiment
The Founder
Creator & Human
An Italian developer who, like millions of others, failed at New Year's resolutions every year. Until discovering the science of micro-habits. NewYear.Today was born from that frustration and the desire to help others avoid the same trap.
Claude
AI Co-Creator
Anthropic's AI assistant that helped design, develop, and automate every aspect of this project. From code architecture to content generation, Claude is the tireless partner that makes the 'set and forget' dream possible.
The Digital Team
Beyond the humans, a team of AI agents works 24/7 to generate content, analyze strategies, and continuously improve the experience.
Ready to Start Small?
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